Why Clients Refuse to Participate in Case Studies and 9 Tips That Turn Their “Nays” Into “Yays”

2017-09-07T14:43:15+00:00 By |Blogging, Content Writing|

Earlier this year I was supposed to write several case studies for a growing software company that wanted to enhance their digital marketing efforts with the necessary social proof. Case studies or customer stories are generally among the top B2B marketing tactics, used by 82 percent of marketers according to Content Marketing Institute. The value [...]

5 Perfect Blog Lengths for Tech Companies

2017-02-22T17:35:39+00:00 By |Blogging|

It’s hard to get around the heated argument going on among marketers and writers on the web - is it better to write the expertise-rich long post, or should you keep it short and to the point? In summary, there are two main hypotheses: #1: People have a goldfish attention span, they like small "content [...]