(Video) Microsoft Inspire Awards – Top Tips From a Former Microsoft Judge, Corinne Sharp

2018-02-22T14:35:36+00:00 By |Award Submission Writing, Content Writing, Microsoft partners|

https://www.youtube.com/watch?v=nzM4KpYTKls&t=6s How does the judging process of thousands of award submissions look like during the Microsoft Partner of the Year (Inspire) award season? What type of entries grabs the attention of the judges? What makes them stop reading the submission? See my video interview with Corinne Sharp, an ex-Microsoft judge and now a consultant [...]

Why Clients Refuse to Participate in Case Studies and 9 Tips That Turn Their “Nays” Into “Yays”

2017-09-07T14:43:15+00:00 By |Blogging, Content Writing|

Earlier this year I was supposed to write several case studies for a growing software company that wanted to enhance their digital marketing efforts with the necessary social proof. Case studies or customer stories are generally among the top B2B marketing tactics, used by 82 percent of marketers according to Content Marketing Institute. The value [...]

Content Marketing Stole the Writing Style From Journalism! (And 6 Other Reasons Why You Should Hire a Journalist For Brand Content)

2017-07-04T20:26:18+00:00 By |Content Writing|

All right, maybe “stealing” isn’t the fairest word chosen here, but I used it just to get your attention. You see, writing pieces that can grab the attention are kind of in my job description since I’m a trained journalist who worked on a daily newspaper for more than a decade. And businesses like that attention-grabbing [...]