It’s hard to get around the heated argument going on among marketers and writers on the web - is it better to write the expertise-rich long post, or should you keep it short and to the point? In summary, there are two main hypotheses: #1: People have a goldfish attention span, they like small "content [...]
All right, maybe “stealing” isn’t the fairest word chosen here, but I used it just to get your attention. You see, writing pieces that can grab the attention are kind of in my job description since I’m a trained journalist who worked on a daily newspaper for more than a decade. And businesses like that attention-grabbing [...]
While you try to chill in your air-conditioned office, “a handful” of people from the IT industry - “just” about 15,000 of them - are swarming the Metro Toronto Convention Centre. The reason? The Microsoft Worldwide Partner Conference 2016. Currently, this is the biggest tech assembly in the world, where IT companies from the [...]
